As a Senior Brand Manager for Trebor and Halls, I’m responsible for the future of those two brands and how they contribute to the overall business. I’m talking about the foundation of the brands; their equity and purpose. What do we stand for? What is the perception of consumers? What is our visual identity? What’s the tone of voice we use? What is the character of the brand?
I also drive the innovation pipeline for the brands, based on business objectives and challenges. What kind of new product will meet consumers’ needs or solve their problems? Moreover, I need to ensure that the brands are performing well in the market, monitoring sales and other commercial metrics to ensure we deliver our targets, making sure our products are always available and visible at the retailers; interacting with customers, from the giant supermarkets to the smaller corner shops.
I love my role because I have full ownership of my brands. Although we work cross-functionally, you have a lot of empowerment and ownership at Mondelez. That’s the dream of any marketeer, to have a brand so that you can make decisions and see results coming through.