I was invited to go to our headquarters in Sao Paulo to take over a business development function. This was a good way for a person coming from the plant to adapt to the business. The role is to translate to the plant what the commercial teams want in terms of product, future capacity and capabilities – to guarantee the necessary investment to fulfil the future. I was able to use my technical knowledge of the plant and the relationships I’d developed over the years. It was useful for my development too because I got in touch with marketing, sales, finance and so on.
That was four years ago in Sao Paulo and now with recent restructuring I was invited to come as an expat to Argentina where the business unit includes Uruguay and Paraguay. It's the same business development job, but I'm gaining international experience. It's a country with a complex and different economic situation so I think it's a win-win for the company and for me. I’m enjoying it a lot.
In Brazil I was working mainly with chocolate. Now I'm responsible for all the categories that we sell in the region, including chocolate, biscuits, gums, candies, powder beverages and meals.
We’re very successful in these countries and have number one brands in almost every category; you see our products everywhere. I have a team of 11 people, divided into different categories along the lines of the brands.