SIA brings together three different disciplines into one function where people work collaboratively together to achieve our business goals.
Strategy operates globally and comprises three teams:
Strategic Planning develops and monitors our strategic plan and tackles some of our most challenging strategic questions. It works closely with Category Strategy, Regional Category team (RCT) marketing, Global Platform Innovation and Finance teams.
External M&A Strategy identifies inorganic growth opportunities in regions and categories, whether these be mergers, acquisitions, joint ventures or global partnerships. The team also evaluates entry into new category white spaces.
Category Strategy sets the strategic direction for our categories across regions. It works in close partnership with the RCT leaders to define the future innovation pipeline, white space market entry and growth plans for the category.
Insights consists of a number of teams:
We have a small Global team that focuses on global brands and innovation platforms, as well as best practice and our overall capabilities. Best practice includes everything from our research methods and product testing to measuring trends and supplier relationships. The Global team also takes a bird’s eye view of our growth in the context of our Global Snacking Framework. It examines our performance in specific categories and what consumers look for – for example, how does Oreo appeal to females over the age of 35 in the UK?
Regional Category teams work on brand and categories, across marketing, media and sales, to create regional plans.
Within Analytics, there is a global team that serves as a center of expertise for Mondelēz International, with four regional teams that focus on specific geographies. There are three sides to Analytics:
Pricing Pack Architecture leverages consumer insights and pricing analytics to develop recommendations for new price pack offerings to fill key white spaces and strengthen our offerings to the trade.
Marketing Analytics measures the efficacy of our marketing and advertising – everything from TV commercials to billboards and bus sites.
Growth Analytics focuses on evaluating the health of our core business and key business drivers. They partner with our local teams to make recommendations on how to improve business performance and manage our most critical global scorecards.