Marketing at Mondelēz International is a globally connected function. You could take on a hands-on marketing role to launch our brands in developed or developing markets, or take on a role that is more about sharpening our strategic focus, setting our marketing vision or inspiring others.
Our marketing roles fall broadly into five areas;
Activation involves implementing the plans to engage with consumers and develop our customer base to meet our profit targets. Roles include Marketing Manager and Brand Manager.
Innovation focuses on finding new ways to market our brands. Progression could be from Innovation Manager to Innovation Director and then Innovation Vice-President.
Equity is about securing maximum value from the advantage of having well-known brands. Roles include Equity Manager and Brand Director.
Marketing Services takes a holistic view of our brands and provides vital support to maximize their profit potential. Roles include Marketing Services Manager and Marketing Services Director.
Cross-functional teams work across a number of brands in a given category, such as Biscuits or Chocolate. Roles include Key Account Manager, Sales Insight Specialist or Category Development Manager.