Running tasting sessions
Whenever we’re developing a product, we run what we call tasting sessions pretty much every day. The main salesperson for the product will be there occasionally, along with the Research & Development product guide. Our job is to evaluate any changes we’ve made to the product.
If we’ve changed the flavor, for instance, or the texture, we ask: has this improved the product or not? If the answer is yes, we keep the change, and if it’s no, we don’t.
Again, this is something we do all the time. Once the product is ready for consumers, we’ll then test it at a focus group.