A woman for all seasons

“As Customer Category Development Manager in our seasonal business, I work on the Tesco account. Essentially, it’s about identifying opportunities to boost confectionery sales both for Tesco and for us, in addition to working with the seasonal cross-functional team to shape the future strategy of the business. Naturally, Christmas looms large in my role –imagine how many boxes of Cadbury Selection Packs and Advent Calendars fly off the shelves in December – and planning for the festive period starts months in advance. But then there’s Easter, Valentine’s Day, Mother’s Day, Thank Your Teacher… I’ve only been in my role for three months, so these challenges are yet to come.”

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From petrol stations to railway stations

“I started working with the Cadbury brand as a Customer Marketing Manager in the Impulse sector, before moving onto the high street to work on accounts such as Boots and WHSmith, large retail chains in the UK. I’ve since been National Account Manager in the forecourt sector, Senior National Account Manager focusing on WHSmith’s high street, railway stations and airports businesses, and Customer Development Manager for the Spar account. I’ve always been curious about different retail categories and shopping habits. For example, first and foremost people go to a petrol station to buy petrol, not confectionery, and I’ve learned so much about tapping into different shopping mindsets.”

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New roles, new skills

“I’ve changed jobs within Mondelēz International every couple of years and each move has added to my skillset, whether that’s forging customer relationships, building my commercial acumen or developing my negotiating skills. In my first role within the cash & carry sector, I learned a lot about business planning. When I moved to the high street, I created and co-led our Olympic marketing strategy for key customers. Moving to the forecourts channel allowed me to develop frontline sales skills. And as Senior National Account Manager, I had my first experience of managing people.”

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It’s who you know

“The opportunities at Mondelēz International are virtually endless. There’s always something coming up at a local or international level and you can move across categories and functions. But it’s important to build a network of people who can give you mentoring, support and advice. ‘Campus’ was a great networking event for me. Campus is our week of learning, leadership, networking and celebration, bringing together colleagues from different countries, categories and functions to provide a variety of learning opportunities and formats. From intimate discussion groups to large speaker sessions, from 1:1 coaching conversations to immersive learning sessions – you’ll find it all at Campus! I joined people from across the business in Barcelona for a week, and speaking to them really opened my eyes to what development was possible. Our Growing Here Weeks, a yearly event focusing on learning and development, also provide an opportunity to connect with others and think about your career path.”

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Personal secrets

“Working in the seasonal team, I should say that Mini Eggs are my favorite Mondelēz International product – but my guilty pleasure is white Toblerone. A bar doesn’t last long, believe me, and I keep a balanced lifestyle through my passion for running. A few years ago I ran a marathon dressed as a fairy, wearing a tiara and carrying a wand. I completed it in 3 hours 47 minutes with my tiara and wand still in situ, so maybe I missed my vocation, although I do love selling confectionery!’’